After creating the postage stamps there was the question, how to use them? Again, what medium? After some discussions I decided on a postcard for these reasons.
It is cheap to print, in large numbers also.
It is the cheapest thing to post, even abroad.
It is something tangible, can be put up on the wall.
It’s unexpected to see stamps on the front of a postcard, it gives stamps more value, and they have more symbolic value.
India does not yet have any stamps on ‘design’, so it’s a way to launch a new set of stamps.
Its size restricts the amount of copy I write on the back, which is an advantage, since most people will not read too much. It enables me to keep it to the point.
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